WHO WE ARE
Welcome to Savoir Faire
Savoir Faire is a boutique Marketing, PR and Brand Strategy agency specializing in unforgettable experiences, luxury hospitality, cutting-edge food and beverage and chic, of the moment, innovation with flair.
ANINA BELLE GIANNINI
Principal & Co-Founder
Anina Belle Giannini is a Canadian/American luxury hospitality Executive with over 20 years of experience leading the Sales and Marketing teams of world class luxury hotels in France, Monaco, Canada & the US. A high level strategist with the tactical knowledge and thirst for entrepreneurship to achieve high impact results.
Anina Belle has won numerous awards during her career as a hotelier including top Sales person in Europe for Starwood Hotels and Resorts in 2010 as well as Marketing Hotel Award of the Year in 2019 and PR Campaign of the Year in 2018 for Four Seasons Hotels and Resorts in addition to two HSMAI Adrien awards for Social Media Campaign of the Year in 2020 and 2021.
In her personal time Anina Belle built a thriving blog an Instagram community that has become a leading resource for French cooking. Her work has been featured in The Washington Post and on The Today show. She lives with her husband and 2 kids in Mclean, Virginia.
CHRISTA MACHADO
Principal & Co-Founder
Christa Machado is originally from Guatemala, but has called Washington, DC home for the past 8 years. Christa’s passion for different cultures and cuisines developed while traveling to over 50 countries.
A strong background in Food & Beverage, Christa first studied hospitality management and the culinary arts in college, but her love of storytelling through food and beverage experiences prompted her to deepen her studies in marketing. Christa obtained an MBA while leading the marketing efforts of DC restaurant groups and then went on to complete a Masters in Integrated Marketing from Georgetown University.
Christa worked at Four Seasons Hotel Washington, DC while completing her Masters and assisted to roll out the new brand voice using a holistic integrated marketing approach across all communication channels.
Most recently, Christa has found success and deep personal satisfaction in consulting digital start-ups in Marketing.
OUR APPROACH
Using Marketing, PR, Communications, Digital Marketing, Partnerships, Social Media, Search Engine optimization, Email Marketing and Event Marketing, Savoir Faire will work with you to achieve your high level strategic marketing plan and then deploy the tactics to succeed. With a strategic approach, Savoir Faire will strengthen the connection with the ideal customer by creating a modern love story with elegance.
“A true business partner, our priority is to set the road map to help brands to achieve their top line revenue objectives, with an eye for profitability.” - Anina Belle Giannini
OUR VALUES:
Creativity
We are passionate about creativity and innovation, constantly exploring new ideas and strategies to help our clients stand out in a crowded market.
Excellence
We are committed to delivering excellence in everything we do, from the quality of our work to the level of service we provide our clients.
Collaboration
We believe that collaboration is key to success, and we work closely with our clients to understand their needs and goals, and to develop customized solutions that meet their specific challenges.